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What Side Are You On

The Division of America

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$21.99

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If you’re tired of the fight, start here….

What Side Are You On - The Division of America, author J. Taylor delivers an unflinching, eye-opening look at how the American conversation unraveled and became so volatile. It follows the forces that turned disagreement into hostility: hardened us-versus-them loyalties, viral outrage, media incentives that reward contempt, and purity tests that replace curiosity. A nation speaking past itself, where minor disputes quickly harden and friends and family drift apart.

This is not a book that tells you what to think. It is a book that explores why we think the way we do, and how those beliefs have become the fault lines dividing an entire nation.
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A Fresh, Fearless Perspective

If you’re tired of the fight, start here
A Nation at odds and the return to listening
Fascinating from start to finish
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A candid exploration of a nation torn between opinions, ideologies, and the truth by J. Taylor (James Taylor) | from Brendlewood Entertainment Publishing

With clarity, humor, and a storyteller’s touch, Taylor unpacks the psychology of polarization, the echo chambers that trap us, and the invisible forces profiting from our division. The result is a deeply human, sharply observant exploration of what happens when opinion replaces truth... and what it will take to bring us back together.
  • Reveals how social media algorithms and misinformation shape modern belief systems

  • Exposes the outrage economy that rewards division and silences nuance

  • Shows how to spot bad-faith framing, cherry-picked stats, and loaded language

  • Teaches a quick test to separate opinion, inference and the evidence
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About the Book

A Nation at Odds and Learning to Listen Again.
  • 17-chapter paperback edition (5.5” × 8.5”)
  • Written, developed and manufactured in the USA
  • Ideal for readers of The Coddling of the American Mind, The Psychology of Money, or The Social Dilemma
  • Perfect for anyone seeking clarity beyond all of the noise
What Side Are You On – The Division of America doesn’t demand that you pick a side - it dares you to look at how the sides were built in the first place.

A balanced, thought-provoking journey into the mechanisms that divide us - and a roadmap toward something far more powerful: understanding.

A perspective that will open your eyes to things you may never have known… and make you question everything you thought you did.
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About the Author

J. Taylor (James) is a Las Vegas based entrepreneur and creative producer whose career threads through music, television, live production, and global manufacturing. He’s built a reputation for showing up curious, listening hard, and adding tasteful touches that elevate other people’s work, qualities that have earned him invitations from entertainers, musicians, and public figures to offer creative input behind the scenes. An artist at heart, more drawn to music and sketching than to the spotlight... he’s convinced a shared laugh melts more ice than any argument. He’s a husband and father of four, quick to credit his wife as the steady compass in it all.

In 2024 he led media projects for campaigns across the ballot, gaining a rare, first-row view of the machinery that shapes our national conversation. The noise, speed, and volatility of that season combined with years of observing how we talk past one another, moved him to write What Side Are You On - The Division of America. This isn’t an attempt to win an argument; it’s a tabletop, clear-eyed analysis of the forces, tools, and incentives that have driven us this far apart - and how we got here. The hope is straightforward: If we can see and understand the forces dividing us, we can still find a path back to a common ground... before we do irreversible harm to the country we all love.

Proudly Made in the USA

We produced What Side Are You On - The Division of America in Nashville, Tennessee with our friends at Mighty Color. Keeping the work here meant hands-on quality control, face-to-face collaboration, and supporting American craftspeople whose skill shows in every page, fold, and finish.

We’re grateful we could keep production at home without raising the price, putting dollars to work in our own communities while delivering a book that feels as good as it reads. The result is simple and important to us: American craftsmanship, done right, at a fair price.

Printed in Nashville, TN by Mighty Color.